Why Morocco Is Now the Most Watched Country in Africa—EV Boom, World Cup, and More

With billions in foreign investment, growing creative influence, and World Cup infrastructure under development, Morocco is cementing its position as a rising global player in industry, culture, and sport.

Morocco’s Multi-Sector Momentum Signals a Bold New Chapter of Global Integration

In the heart of North Africa, Morocco is undergoing a transformation that stretches across assembly lines, stadiums, and art galleries—a convergence of industrial ambition, cultural dynamism, and geopolitical significance.

This week, global headlines spotlighted the country for three compelling reasons: a major electric vehicle (EV) manufacturing expansion, infrastructure preparation for the 2030 FIFA World Cup, and a creative renaissance radiating from Marrakech.

⚙️ Kenitra Plant Powers Green Industry Surge

Automaker Stellantis announced a €1.2 billion expansion of its Kenitra plant, which will increase EV and hybrid engine output from 20,000 to 70,000 units annually. The move aligns with Morocco’s bold target of 75% local sourcing in automotive manufacturing by 2030, reinforcing the kingdom’s rise as an essential node in global green supply chains.

“This expansion confirms Morocco’s central role in the future of electric mobility,” said Ryad Mezzour, Morocco’s Minister of Industry and Trade. “We’re not just assembling cars—we’re building a competitive, sustainable industrial base.”

The automotive sector already accounts for €17 billion in exports, the country’s highest-performing industry. The new investment promises to generate thousands of direct and indirect jobs, particularly for youth and skilled labor across Rabat-Salé-Kénitra.

🏟️ World Cup Preparations Inspire National Vision

Meanwhile, infrastructure efforts for the 2030 FIFA World Cup, which Morocco will co-host with Spain and Portugal, are gaining global attention. Although the massive 115,000-seat Grand Stade Hassan II in Benslimane was not selected for the final match, it remains a centerpiece of Morocco’s ambitious plan to become a regional hub for international events and tourism.

“The World Cup is a generational opportunity,” said Abderrahmane El Mansouri, head of the national sports commission. “It’s not just about football—it’s about logistics, jobs, urban development, and projecting a modern Moroccan identity.”

Transport upgrades—including high-speed rail expansions, airport modernization, and new hospitality corridors—are already underway.

🎨 Marrakech Emerges as a Cultural Capital

Far from the industrial corridors, Marrakech is experiencing a creative revival that fuses heritage with modern expression. Pioneers like Hassan Hajjaj, often called the “Andy Warhol of Morocco,” and institutions like MACAAL (Museum of African Contemporary Art Al Maaden) are attracting global attention.

“You can feel the energy here,” said British-Moroccan designer Laila El Attar. “It’s rooted in tradition but wildly futuristic.”

From immersive art installations to fashion-tech fusion, the city’s new wave of creators is drawing collectors, designers, and cultural entrepreneurs from Paris to Lagos.

🌍 Broader Significance: A Model for the Region?

Taken together, these developments paint a picture of a country confidently stepping onto the world stage—not just through diplomacy, but through tangible achievements in industry, sport, and culture.

“This isn’t just Morocco’s moment—it’s a message to the Global South,” said Dr. Laila Skalli, an economist at the African Development Bank. “It shows how emerging nations can invest in infrastructure, embrace creative economies, and still lead on climate goals.”