Morocco Welcomes Record 8.9 Million International Tourists in First Half of 2025

MARRAKECH – July 11, 2025 — Morocco’s tourism sector continues its remarkable rebound, with a record-breaking 8.9 million international tourist arrivals recorded during the first half of 2025, representing a 19% year-on-year increase, according to data released by the Ministry of Tourism, Handicrafts, and the Social and Solidarity Economy.

The month of June 2025 alone saw 1.7 million foreign visitors, marking the highest-ever monthly total in the country’s tourism history. The figures reaffirm Morocco’s position as a leading travel destination in Africa and the Mediterranean region, as global demand for culturally rich, climate-friendly destinations surges.

A senior official from the ministry stated:

“These historic numbers reflect the success of Morocco’s tourism recovery strategy, which focuses on destination diversification, improved air connectivity, and strategic marketing partnerships. Our goal is not just to break records, but to create long-term, inclusive economic impact.”

Key Source Markets and Growth Drivers

The top source markets included France, Spain, the United Kingdom, the United States, and Germany, with notable growth also observed from the Gulf countries and sub-Saharan Africa. Improved flight access, new visa facilitation measures, and investment in tourism infrastructure—especially in regions like Dakhla, Tangier, and Agadir—have played key roles in attracting new visitor flows.

The tourism boom has been further bolstered by global media coverage surrounding Morocco’s co-hosting of the 2030 FIFA World Cup, as well as the international popularity of Moroccan cuisine, crafts, and cultural heritage.

Digital Innovation and Local Engagement

In addition to traditional attractions such as Marrakech’s medina, Fez’s ancient tanneries, and Sahara desert excursions, Morocco has invested heavily in digital visitor platforms, eco-tourism, and rural experiences that appeal to next-generation travelers seeking authenticity.

According to the Moroccan National Tourist Office (ONMT), over 25,000 tourism operators—including small guesthouses, riads, guides, and artisanal cooperatives—have benefited from visibility and digital tools rolled out under the “Morocco, Land of Light” campaign, launched in 2022.

Outlook for the Remainder of 2025

With the summer high season underway, officials anticipate reaching a total of 15.5 to 16 million international visitors by the end of 2025, surpassing pre-pandemic levels and generating record tourism revenues.

The government has reaffirmed its commitment to ensuring that the growth remains sustainable, inclusive, and community-centered, with ongoing efforts to strengthen vocational training, preserve cultural sites, and reduce the environmental footprint of mass tourism.