ECONOMY
Now, Morocco Strengthens Ties with Spain: New Direct Flight Between Essaouira and Barcelona Boosts Tourism ✈️

Essaouira, July 4, 2025 – In a significant move to deepen ties between Morocco and Spain, Spanish low-cost carrier Vueling Airlines has inaugurated a brand-new direct route linking Barcelona with Essaouira. The inaugural service landed at Essaouira‑Mogador International Airport on July 3, initiating twice-weekly flights that promise to reshape the coastal city’s tourism landscape.
🚀 A Milestone in Air Connectivity
Essaouira’s airport, a gateway to its historic medina and Atlantic shores, has experienced a remarkable 28 % increase in passenger traffic during the first half of 2025 compared to the same period last year. This new connection from Barcelona—and upcoming routes to Nantes and Seville—reflects a strategic push to integrate Essaouira more fully into the European travel network.
A commemorative ceremony at the airport saw tourism and airline officials, including Abdelmounaim Aoutoul, director of Esseouira Airport, celebrating the milestone. Aoutoul emphasized the route’s significance, noting its role in accelerating the city’s rising popularity as an international destination.
🌍 Strengthening Cultural and Economic Links
The Barcelona–Essaouira connection directly links Catalonia—a key tourism feeder market—to Morocco’s “Windy City.” This is expected to boost cultural exchange and holiday travel between the countries. Essaouira, a UNESCO World Heritage site, is known for its medieval waterfront, annual Gnaoua music festival and surf-ready beaches. The direct route simplifies travel logistics for European visitors and opens the city to a broader global audience.
Local tourism stakeholders, including Redouane Khane of the Provincial Tourism Council, project a meaningful rise in Spanish and wider-European visitor numbers. Improved connectivity is anticipated to bring ripple effects to hotels, restaurants, and cultural businesses in the region.
📈 Economic Impact & Future Outlook
The route aligns perfectly with Morocco’s national aim to diversify its tourism economy beyond traditional hotspots like Marrakech and Casablanca. Increasing air links to secondary cities is projected to spread economic benefits more evenly and reduce regional disparities.
Looking ahead, Essaouira aims to further expand its international connections. Planned launches to French cities such as Nantes (July) and Seville aim to cement its position as a year-round tourism hub.
In summary:
- Operator: Vueling Airlines
- Service: Twice-weekly direct flights between Barcelona and Essaouira
- Highlights: 28% + airport traffic growth in early 2025; commercial ceremony held
- Next steps: Further routes to Nantes and Seville planned later in 2025
The Barcelona–Essaouira route marks a new era of connectivity, offering a streamlined gateway for Spanish travelers and reinforcing the ever-growing partnership between Morocco and Spain.
business
Morocco Leverages AI to Revolutionize Workforce Integration and SME Development

Rabat, July 4, 2025 – In a bold stride toward digital transformation, Morocco announced today that its Ministry of Digital Transition and Administration Reform has signed a landmark memorandum of understanding (MoU) with the Ministry of Economic Inclusion, Small Business, Employment and Skills. The agreement, unveiled during the inaugural National Artificial Intelligence Sessions in Rabat on July 1–2, aims to harness AI for enhancing workforce integration, labor analytics, vocational training, and support to micro, small and medium-sized enterprises (MSMEs).
🤖 AI-Driven Labor Market Innovation
Under this MoU, the Moroccan government will deploy advanced AI systems to:
- Expand access to tailored employment and re-skilling programs, enabling citizens to better match emerging job market demands.
- Develop digital platforms for real‑time labor market analysis, giving policymakers and training providers insights into workforce trends.
- Empower MSMEs with AI‑based tools to navigate digital transformation and improve operational efficiency.
Driving an Inclusive and Ethical AI Vision
This initiative is just one pillar of Morocco’s broader AI strategy, which emphasizes governance and ethical safeguards. During the AI Sessions, participants urged the swift adoption of a national AI roadmap and regulations to ensure transparency, privacy, and public trust. Additionally, the government entered an agreement with Mohammed VI Polytechnic University to foster research, innovation, and sovereign data governance—ensuring AI developments remain anchored in societal values.
A Strategic Move Toward Africa’s AI Leadership
Minister Amal El Fallah Seghrouchni, a driving force behind the initiative, emphasized Morocco’s commitment to embedding ethical AI into public services and economic programs, positioning the country as a responsible leader in regional technological innovation. The initiative aligns with Morocco’s broader ambitions of becoming a digital hub for North Africa, utilizing AI for governance, education, healthcare, and environmental services .
⚙️ Anticipated Economic and Social Outcomes
Experts predict that these AI advancements will not only help reduce unemployment through tailored training and placement, but also boost MSME growth by providing competitive digital capabilities. This dual approach is expected to contribute to a more resilient, inclusive economy—one equipped to meet both domestic labor needs and global market challenges.
ECONOMY
King Mohammed VI Inaugurates 13 New Social Centers Across Morocco to Support Vulnerable Communities

Date: July 3, 2025
Rabat, Morocco – In a significant move to strengthen Morocco’s social safety net, His Majesty King Mohammed VI has authorized the opening of 13 new integrated social support centers across the country. The initiative, backed by a $30 million public investment, aims to expand access to essential services for vulnerable populations, including women, children, people with disabilities, and at-risk youth.
The newly inaugurated centers—strategically distributed across both urban and rural provinces—will offer a wide range of services including vocational training, psychosocial counseling, medical assistance, educational support, and legal aid. Each facility is designed as a multidisciplinary hub, allowing beneficiaries to access multiple forms of care under one roof.
The initiative is part of the broader National Strategy for Social Protection, launched by the monarchy to combat poverty and marginalization, and to promote greater social cohesion through long-term, sustainable development.
“This project reflects our collective responsibility to ensure that no Moroccan is left behind,” said Driss El Yazami, a senior advisor at the Ministry of Solidarity, Social Integration, and Family. “These centers are more than buildings—they are lifelines for people facing hardship.”
In Casablanca, the new “Centre d’Appui et d’Insertion Sociale” opened its doors in the working-class district of Sidi Moumen, offering services to over 2,000 residents. In the High Atlas region, mobile units have been attached to new rural centers to reach remote communities with basic healthcare and literacy programs.
According to government data, over 150,000 Moroccans are expected to benefit from the network of centers in the first year alone. The funding covers staffing, infrastructure, and ongoing training for social workers, with additional support pledged by national foundations and international donors.
Human rights and civil society organizations have welcomed the move, highlighting the need for accessible, community-based services to bridge socio-economic gaps. “This is a promising step forward,” said Laila Benabdellah, director of the Moroccan Forum for Social Inclusion. “What’s important now is sustained investment, community involvement, and independent monitoring to ensure the system delivers as promised.”
The Ministry of the Interior and the Mohammed V Foundation for Solidarity will oversee the implementation and operational evaluation of the centers, with digital case management systems expected to be integrated by early 2026.
As Morocco continues to position itself as a regional model for inclusive development, this initiative stands as a testament to the country’s growing commitment to human dignity, equality of opportunity, and social resilience.
ART & CULTURE
Morocco Launches Ambitious Video-Game Industry Initiative to Boost Jobs and Economic Diversification

Date: July 3, 2025RABAT, Morocco – In a bold move to diversify its economy and harness the potential of its tech-savvy youth, Morocco has launched an ambitious initiative to build a homegrown video-game industry. The government is spearheading the effort by establishing a state-of-the-art gaming developer hub in the capital, Rabat, investing heavily in coder training programs, and promoting the sector through the Morocco Gaming Expo. This multifaceted strategy aims to create thousands of jobs, attract international investment, and position Morocco as a regional leader in the global gaming market, projected to reach $350 billion by 2027.Rabat Gaming City: The Heart of Morocco’s Gaming VisionAt the core of this initiative is “Rabat Gaming City,” a $36-million industrial park designed to serve as a hub for game development and esports. Located in Rabat, the complex will feature training facilities, co-working spaces, and full-scale production studios to support both local startups and international companies. The government envisions the hub as a catalyst for economic growth, with Minister of Youth, Culture, and Communication, Mohamed Mehdi Bensaid, projecting it could generate up to 5,000 jobs and 5 billion dirhams ($500 million) in revenue by 2030.
“Rabat Gaming City is not just about infrastructure; it’s about creating an ecosystem where creativity, technology, and entrepreneurship thrive,” Bensaid said during the second edition of the Morocco Gaming Expo, held from July 2-6, 2025. The hub is part of a broader strategy to transition Morocco from a gaming consumer to a producer, leveraging the country’s pool of qualified engineers and coders.
Training the Next Generation of Game DevelopersTo build a skilled workforce, Morocco is rolling out comprehensive training programs in game design, programming, and virtual reality. A flagship initiative, the “Video Game Creator” program, launched on January 6, 2025, at the International University of Rabat, will train 40 young Moroccans in partnership with ISART DIGITAL, a top-tier French video-game school. Tuition fees are fully covered to ensure accessibility, and workstations are provided to participants, reducing social and territorial disparities.
Additional programs, such as the “Video Game Incubator,” support nine Moroccan startups with mentorship, resources, and international exposure over seven months. Launched in March 2025 with backing from the French Embassy, the incubator equips entrepreneurs with skills in pre-production, branding, and financial strategy, aiming to position Moroccan games on the global stage.
Fadwa Bezzazi, coordinator of Université Mohammed V’s computer science and virtual reality club, emphasized the appeal for students: “This industry offers a chance to turn passion into a career. The future is already here, and our students are eager to apply their skills in game development.”
Morocco Gaming Expo: Showcasing Talent and Attracting InvestmentThe Morocco Gaming Expo, now in its second year, has become a cornerstone of the government’s promotional efforts. Held from July 2-6, 2025, at the Palais des Sports in Rabat, the event drew over 45,000 visitors, including developers, students, and tech companies from countries like France, Japan, South Korea, and the United States. Attendees tested new games, competed in esports tournaments featuring titles like Valorant and EA SPORTS FC 25, and explored immersive virtual reality experiences.
The expo also served as a platform for announcing strategic partnerships, such as a collaboration with Huawei, which signed agreements with five Moroccan startups. “This event showcases Morocco’s potential as a gaming destination,” said Nabil Ouchagour, Director of Huawei Morocco. “We’re committed to nurturing local talent and driving innovation.”
Conferences and masterclasses at the expo addressed industry trends, including the role of artificial intelligence in game development. Salaheddine Fellani, co-founder of the Alkhariqun gaming collective, urged developers to embrace AI as a tool: “We must learn to use it to assist us, not replace us.”
Economic Diversification and Job CreationMorocco’s gaming initiative is driven by a pressing need to address youth unemployment, which hovers near 30%, and reduce reliance on traditional sectors like agriculture, tourism, and phosphate exports. With over 3 million avid gamers and 15 million casual players, Morocco is already Africa’s largest gaming consumer, generating $500 million annually from game sales. The government aims to double this revenue by 2030 while creating diverse career opportunities.
“The objective is not only to generate revenue but to empower youth,” Bensaid said. “We must offer real alternatives to our young people by opening up new career paths in tech-driven fields.”
The initiative has garnered international attention, with investors like China’s Century Huatong praising Morocco’s infrastructure and strategic position as a gateway to African markets. A Chinese company has already committed to establishing a base in Casablanca, signaling confidence in Morocco’s vision.
A Cultural and Creative RenaissanceBeyond economics, the government is encouraging developers to create games rooted in Moroccan culture. Projects like “Threads of Time,” a storytelling-based game showcased at the expo, highlight the country’s heritage. “We’re working to create games that represent our Moroccan identity,” said Houria Kelkoul, Vice Dean at University Ibn Tofail.
Strategic partnerships, particularly with France, underscore the cultural dimension. A Morocco-France agreement signed in October 2024, endorsed by King Mohammed VI and President Emmanuel Macron, has bolstered cooperation in creative industries, with France providing expertise and support for training and incubation programs.
Challenges and the Road AheadDespite the enthusiasm, challenges remain. Developing a competitive gaming industry requires significant investment, with game production costs often exceeding $100 million. Attracting major players like Ubisoft will be critical, as will navigating regulatory frameworks around content and social impact.
Morocco’s strategy—built on infrastructure, training, incubation, and promotion—aims to address these hurdles. The government plans to expand the Rabat model to Casablanca if successful, and the 2025 Finance Bill allocates 360 million dirhams to support the sector.
A New Era for MoroccoAs Rabat Gaming City takes shape and the Morocco Gaming Expo gains global traction, Morocco is positioning itself as a pioneer in Africa’s gaming industry. By fostering local talent, attracting international partners, and embedding cultural identity into its games, the kingdom is not just playing to win—it’s rewriting the rules of the game.“This is a very beautiful story being written with significant cultural and economic stakes,” said Agnès Humruzian, Cooperation and Cultural Action Advisor at the French Embassy in Rabat. With its bold vision, Morocco is pressing “start” on a transformative journey to become a gaming powerhouse.
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