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Morocco’s Tourism Miracle: 8.9M Visitors in H1 2025 Redefines Travel Recovery

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Morocco’s Tourism Miracle: 8.9M Visitors in H1 2025 Redefines Travel Recovery

Driven by cultural magnetism, stability, and strategic investment, Morocco’s tourism sector grows 19% year-on-year—positioning the Kingdom as a leading African and Mediterranean destination.

RABAT – July 16, 2025 — Morocco’s tourism sector is experiencing an extraordinary revival. In just the first six months of 2025, the country welcomed an estimated 8.9 million international visitors, marking a 19% surge compared to the same period in 2024, according to data released by the Moroccan National Tourist Office (ONMT).

This impressive growth signals not only a rebound from pandemic-era declines but a sustained trajectory of expansion fueled by infrastructure upgrades, targeted marketing campaigns, and the country’s renewed international appeal.

“Morocco’s diversity—cultural, climatic, and geographic—is unmatched in the region. We are seeing strong returns on our strategy to position Morocco as a year-round destination,” said Adil El Fakir, Director General of ONMT. “From luxury seekers in Marrakech to adventurers trekking the Rif Mountains, the Kingdom is meeting the global traveler’s new expectations.”

A Mosaic of Destinations Powering Growth

Three cities in particular have emerged as major engines of tourism in 2025:

  • Marrakech, Morocco’s timeless jewel, continues to enchant visitors with its red-hued medinas, five-star riads, and world-renowned festivals.
  • Tangier, the gateway between Europe and Africa, has witnessed a hotel boom and port upgrades, drawing both cruise ships and cosmopolitan crowds.
  • Chefchaouen, the “Blue Pearl” nestled in the Rif Mountains, is attracting eco-tourists, digital nomads, and influencers with its Instagram-worthy charm.

“Chefchaouen has gone from a hidden gem to a global bucket-list destination,” said Zineb El Youssfi, a tourism consultant based in Fez. “Sustainable travel trends are helping smaller cities flourish, distributing income and reducing pressure on traditional hubs.”

Strategy and Stability Behind the Surge

The tourism boom is not accidental. Morocco’s Vision 2020 and updated Tourism Strategy 2025 have placed experience-based tourism, regional diversification, and international partnerships at the core of growth.

Key initiatives include:

  • Airline route expansions with Royal Air Maroc and budget carriers like Ryanair and Transavia
  • Visa facilitation and e-visa adoption for select non-Schengen countries
  • Smart tourism investments, including digital infrastructure, heritage restoration, and sustainability programs

The government’s push has also been buoyed by Morocco’s political stability and soft power diplomacy, positioning it as a safe, attractive, and strategically located destination for tourists from Europe, the Gulf, and the Americas.

Human Impact: Jobs, Entrepreneurship, and Community Development

For communities across Morocco, the tourism boom is more than numbers—it’s a lifeline. From artisan cooperatives in Essaouira to desert guides in Merzouga, tourism is reviving local economies and preserving cultural heritage.

“I started a women-run guesthouse in Ouarzazate in 2023. This year, our bookings are up 40%,” shared Fatima Bouanani, a small business owner and former French teacher. “Tourism is helping women like me stay in our communities and build something meaningful.”

The Ministry of Tourism estimates that over 550,000 Moroccans are directly employed in the sector, with many more benefiting through indirect supply chains such as agriculture, crafts, and transport.

A Model for Africa?

As climate change, geopolitical shifts, and global demand for culturally immersive travel reshape the tourism landscape, Morocco stands out as a model for resilient, inclusive growth.

“The Moroccan model integrates heritage, innovation, and inclusivity,” noted Dr. Idriss Kebbaj, a professor of sustainable development at Mohammed VI Polytechnic University. “It’s proof that tourism, if managed wisely, can empower people and strengthen international ties.”

With Throne Day celebrations on July 30 and several major events slated for the second half of the year—including the International Film Festival in Marrakech and regional business summits—tourism authorities are optimistic about surpassing 15 million visitors by year-end.


As Morocco continues to captivate the world, its tourism story is increasingly one of people-powered progress, where ancient cities, new investments, and human resilience converge in a vibrant cultural renaissance.

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Morocco to Spotlight Global South’s Role in Turbulent Times at MEDays 2025

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Morocco to Spotlight Global South’s Role in Turbulent Times at MEDays 2025

🌍 Tangier, Morocco — July 27, 2025

In a world increasingly fractured by geopolitical rivalries, wars, and economic uncertainty, Tangier is set to become the global stage for dialogue, diplomacy, and strategic vision. From November 26 to 29, 2025, the Moroccan port city will host the 17th edition of the MEDays Forum, under the evocative theme:
“Fractures and Polarization: Reinventing the Global Equation.”

Organized by the Amadeus Institute, this year’s forum arrives at a pivotal moment in world affairs. From the war in Ukraine to unrest in the Sahel, from the rise of populism to the weaponization of energy, the world faces a cascade of crises. The forum aims to confront these fractures head-on and propose actionable frameworks to address the new global disorder.

“This edition will serve as a critical platform to debate the future of international governance and the place of the Global South within it,” said Brahim Fassi Fihri, President of the Amadeus Institute.


🔹 A Platform for Multipolar Dialogue

With over 300 speakers, including heads of state, ministers, diplomats, academics, and CEOs, MEDays 2025 is expected to draw more than 7,000 participants from over 120 countries.

Key topics include:

  • Geopolitical reordering and power vacuums
  • Energy transition and climate instability
  • Digital sovereignty and cyber conflicts
  • Multilateralism vs. regionalism
  • Africa’s voice in shaping global governance

As global institutions struggle to keep pace with shifting realities, MEDays offers what many consider a “Davos for the Global South”—a rare venue where perspectives from Africa, Asia, and Latin America drive the conversation.


🔹 Morocco’s Growing Strategic Role

Morocco’s choice as host is no coincidence. Over the past decade, the North African kingdom has positioned itself as a bridge between continents, a gateway to Africa, and a leader in renewable energy diplomacy.

“Hosting MEDays reaffirms Morocco’s commitment to multilateral dialogue and regional leadership in times of global polarization,” noted political analyst Dr. Nadia Lakhdar.

Tangier’s transformation into a high-tech and logistics hub further solidifies its role as a venue where ideas, influence, and innovation intersect.


🔹 Human Impact and Urgency

Beyond the headlines, the geopolitical fractures the forum will address are deeply human. Conflicts have displaced over 110 million people globally, while climate-related disasters have affected millions more. Youth unemployment, inflation, and debt crises burden entire regions—especially in Africa and the Middle East.

“We can’t talk about geopolitics in isolation. Every fractured policy or failed dialogue creates ripple effects felt by the most vulnerable,” said Fatima Al-Khatib, a youth activist from Jordan participating in the forum.

MEDays 2025 is expected to propose tangible policy frameworks, multi-stakeholder cooperation models, and public-private partnerships to address urgent global challenges.

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“We’ve Had Enough”: Moroccan Immigrants Protest With Their Absence

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“We’ve Had Enough”: Moroccan Immigrants Protest With Their Absence

By El Mostafa Ouchen | Rabat / Paris / Amsterdam / Montréal

RABAT – For decades, summer in Morocco has been defined by a vibrant homecoming ritual: airports buzzing with arrivals, highways jammed with rental cars, and families embracing across generations. But in 2025, that emotional annual migration is faltering. From Paris to Toronto, Brussels to Barcelona, Moroccan immigrants are increasingly choosing not to return home this summer.

“This is the first time in 18 years I won’t be going back,” said Amina M., a nurse living in Lille, France. “It’s not just the price — it’s the feeling that Morocco has turned its back on people like us.”


🚫 Soaring Costs and Systemic Barriers

At the heart of the no-return movement lies economic hardship. Roundtrip flights from Europe to Morocco have nearly doubled in price this year. In early July, economy tickets from Brussels to Casablanca were selling for €780 to €1,200, compared to €300–€400 last year.

Meanwhile, ferry operators from Spain to Tangier raised rates by over 45%, citing fuel costs and seasonal demand. For a family of five traveling by car, the total cost can now exceed €2,500, even before accommodations, gifts, or travel within Morocco.

“The bled has become luxury,” joked Karim Belkadi, a Moroccan living in Rotterdam. “We work all year, and we’re punished for wanting to visit our parents.”


🗺️ Deeper Discontent: Bureaucracy, Corruption, and Lack of Change

Beyond financial concerns, emotional and political fatigue is a powerful factor. Many Moroccan expatriates say they feel ignored, or even exploited, by a system that praises their remittances but disregards their concerns.

Issues cited include:

  • Customs harassment at border points
  • Corruption in port and airport inspections
  • Poor infrastructure and medical access in rural hometowns
  • Lack of legal recognition for diaspora contributions or dual nationality rights

“We send billions in remittances, but what do we get? Broken roads and disrespect at the border,” said Samira El-Haddadi, a Moroccan-Canadian based in Montreal.

According to Bank Al-Maghrib, Moroccans abroad sent MAD 100 billion ($10B USD) in remittances last year — a record sum — making them the country’s top source of foreign currency.

Yet many say their loyalty is wearing thin.


👥 The Silent Boycott — and Its Consequences

Online, the movement is growing under hashtags like #MREBoycott2025, #BladiBghatniFlouss, and #StayHomeThisSummer. Social media platforms like TikTok and Instagram are filled with Moroccan immigrants urging others to “make a statement” by not returning.

Economists warn the absence of diaspora spending will impact:

  • Local tourism
  • Rural economies
  • Seasonal employment in service sectors

“The Moroccan diaspora are not just tourists. They are cultural and economic lifelines,” said Dr. Nour El Bakkali, a migration policy expert at Hassan II University. “Ignoring their grievances is a strategic error.”


⏳ Will Things Change?

So far, officials have responded with silence or defensiveness. An attempt by the Ministry of Moroccans Residing Abroad to address the concerns was met with mockery after it launched an “Appreciate Your Homeland” campaign on Instagram — with comments disabled.

Back in France, Amina M. summarized the sentiment best:

“We love Morocco. But this summer, love is not enough.”

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New Diplomatic Momentum: Portugal Supports Morocco’s Autonomy Framework for Sahara

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New Diplomatic Momentum: Portugal Supports Morocco’s Autonomy Framework for Sahara

Lisbon bolsters regional diplomacy with full endorsement, while humanitarian stakes rise

📰 Lisbon Backs Rabat in Key Diplomatic Shift

A fresh wave of cautious optimism emerged across Western Sahara this week after Portugal reaffirmed its support for Morocco’s 2007 autonomy initiative. In an official visit to Lisbon on July 22, 2025, Moroccan Foreign Minister Nasser Bourita was welcomed by his Portuguese counterpart Paulo Rangel, with both sides issuing a joint declaration calling the autonomy proposal the “most serious, credible, and constructive” solution to the long-standing dispute.

This development places Portugal among a growing list of European nations—including France, Spain, and the United Kingdom—that have shifted toward supporting Morocco’s framework for peace under United Nations auspices.


📌 Key Facts & Diplomatic Milestones

  • Date of meeting: July 22, 2025, Lisbon
  • Officials present: Paulo Rangel (Portugal), Nasser Bourita (Morocco)
  • Official statement: Portugal affirms Morocco’s autonomy initiative as a solid basis for resolving the Sahara conflict under the UN framework
  • What the plan entails: Autonomy for Western Sahara under Moroccan sovereignty, with elected local governance over civil matters, while Morocco retains control of defense, diplomacy, and religion
  • Portugal’s position: Stops short of full sovereignty recognition but aligns with other European partners

The endorsement signals a notable step in Portugal’s foreign policy approach and adds momentum to Morocco’s international diplomatic strategy.


🗣️ Voices and Perspectives

Speaking in Lisbon, Portuguese Foreign Minister Paulo Rangel said:

“Following moves by France, Spain, and the United Kingdom, Portugal affirms that Morocco’s autonomy plan is the most serious basis for a solution—within the framework of the United Nations.”

Political expert José Tomaz Castello Branco noted:

“This positions Portugal firmly among European allies favoring a political resolution. It also leaves room for Lisbon to adjust its position as the UN process unfolds.”


🧍‍♂️ Human Impact on the Ground

For residents of Western Sahara, especially those in refugee camps or under uncertain administrative conditions, this diplomatic recognition brings a renewed sense of hope. Humanitarian groups have welcomed the news, noting that political stabilization could finally unlock sustained access to healthcare, education, and infrastructure development—long impeded by regional instability.

However, the Polisario Front—a separatist group backed by Algeria—remains opposed to the plan, insisting on full independence for the Sahrawi people. Activists warn that any plan must be implemented with guarantees of rights, dignity, and local agency.


🌍 Background: A Conflict Spanning Decades

The Western Sahara conflict began in 1975 after Spain’s withdrawal. Morocco took administrative control of the territory, but the Polisario Front declared the Sahrawi Arab Democratic Republic (SADR) in 1976, leading to years of conflict and ongoing diplomatic gridlock.

Morocco’s autonomy plan—first submitted to the UN in 2007—has steadily gained support. With endorsements from the United States, France, Spain, and now Portugal, Rabat is strengthening its international posture.


🔎 Why This Matters Globally

  • UN Process: Portugal’s statement supports a UN-based political resolution, increasing pressure on the Polisario Front and Algeria to return to the negotiation table.
  • Regional Stability: The plan’s implementation could unlock broader cooperation in North Africa and reduce tensions in the Maghreb.
  • Diplomatic Strategy: Morocco’s proactive diplomacy continues to shift global narratives in its favor.

⏭️ What Comes Next

UN-led discussions will likely intensify in the coming months, as Morocco leverages Portugal’s endorsement to push for more international backing. Whether this builds toward a lasting solution or faces renewed resistance remains to be seen. For now, the diplomatic tide appears to be turning in favor of autonomy with stability over prolonged conflict.

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