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Morocco’s Tourism Miracle: 8.9M Visitors in H1 2025 Redefines Travel Recovery

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Morocco’s Tourism Miracle: 8.9M Visitors in H1 2025 Redefines Travel Recovery

Driven by cultural magnetism, stability, and strategic investment, Morocco’s tourism sector grows 19% year-on-year—positioning the Kingdom as a leading African and Mediterranean destination.

RABAT – July 16, 2025 — Morocco’s tourism sector is experiencing an extraordinary revival. In just the first six months of 2025, the country welcomed an estimated 8.9 million international visitors, marking a 19% surge compared to the same period in 2024, according to data released by the Moroccan National Tourist Office (ONMT).

This impressive growth signals not only a rebound from pandemic-era declines but a sustained trajectory of expansion fueled by infrastructure upgrades, targeted marketing campaigns, and the country’s renewed international appeal.

“Morocco’s diversity—cultural, climatic, and geographic—is unmatched in the region. We are seeing strong returns on our strategy to position Morocco as a year-round destination,” said Adil El Fakir, Director General of ONMT. “From luxury seekers in Marrakech to adventurers trekking the Rif Mountains, the Kingdom is meeting the global traveler’s new expectations.”

A Mosaic of Destinations Powering Growth

Three cities in particular have emerged as major engines of tourism in 2025:

  • Marrakech, Morocco’s timeless jewel, continues to enchant visitors with its red-hued medinas, five-star riads, and world-renowned festivals.
  • Tangier, the gateway between Europe and Africa, has witnessed a hotel boom and port upgrades, drawing both cruise ships and cosmopolitan crowds.
  • Chefchaouen, the “Blue Pearl” nestled in the Rif Mountains, is attracting eco-tourists, digital nomads, and influencers with its Instagram-worthy charm.

“Chefchaouen has gone from a hidden gem to a global bucket-list destination,” said Zineb El Youssfi, a tourism consultant based in Fez. “Sustainable travel trends are helping smaller cities flourish, distributing income and reducing pressure on traditional hubs.”

Strategy and Stability Behind the Surge

The tourism boom is not accidental. Morocco’s Vision 2020 and updated Tourism Strategy 2025 have placed experience-based tourism, regional diversification, and international partnerships at the core of growth.

Key initiatives include:

  • Airline route expansions with Royal Air Maroc and budget carriers like Ryanair and Transavia
  • Visa facilitation and e-visa adoption for select non-Schengen countries
  • Smart tourism investments, including digital infrastructure, heritage restoration, and sustainability programs

The government’s push has also been buoyed by Morocco’s political stability and soft power diplomacy, positioning it as a safe, attractive, and strategically located destination for tourists from Europe, the Gulf, and the Americas.

Human Impact: Jobs, Entrepreneurship, and Community Development

For communities across Morocco, the tourism boom is more than numbers—it’s a lifeline. From artisan cooperatives in Essaouira to desert guides in Merzouga, tourism is reviving local economies and preserving cultural heritage.

“I started a women-run guesthouse in Ouarzazate in 2023. This year, our bookings are up 40%,” shared Fatima Bouanani, a small business owner and former French teacher. “Tourism is helping women like me stay in our communities and build something meaningful.”

The Ministry of Tourism estimates that over 550,000 Moroccans are directly employed in the sector, with many more benefiting through indirect supply chains such as agriculture, crafts, and transport.

A Model for Africa?

As climate change, geopolitical shifts, and global demand for culturally immersive travel reshape the tourism landscape, Morocco stands out as a model for resilient, inclusive growth.

“The Moroccan model integrates heritage, innovation, and inclusivity,” noted Dr. Idriss Kebbaj, a professor of sustainable development at Mohammed VI Polytechnic University. “It’s proof that tourism, if managed wisely, can empower people and strengthen international ties.”

With Throne Day celebrations on July 30 and several major events slated for the second half of the year—including the International Film Festival in Marrakech and regional business summits—tourism authorities are optimistic about surpassing 15 million visitors by year-end.


As Morocco continues to captivate the world, its tourism story is increasingly one of people-powered progress, where ancient cities, new investments, and human resilience converge in a vibrant cultural renaissance.

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Morocco Is Celebrating Big on July 30: King Mohammed VI’s 26 Years of Transformation

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Morocco Is Celebrating Big on July 30: King Mohammed VI’s 26 Years of Transformation

RABAT – July 16, 2025 — As the sun rises over Morocco’s bustling cities and tranquil villages, preparations are underway for one of the country’s most symbolic national holidays: Throne Day, celebrated annually on July 30. This year’s observance will mark 26 years since King Mohammed VI ascended to the throne, a milestone reflecting both stability and transformation in the North African kingdom.

King Mohammed VI, born August 21, 1963, became monarch following the death of his father, King Hassan II, in 1999. Since then, he has steered the country through a complex era of regional volatility, global change, and domestic transformation—emerging as a steadying figure committed to economic modernization, social inclusion, and strategic diplomacy.

“Throne Day is more than a commemoration—it’s a reaffirmation of the values that unite Morocco,” said Dr. Nadia El Mourabet, a constitutional law professor at Mohammed V University. “It serves as both a patriotic celebration and a political checkpoint.”


A Vision Rooted in Development

Throughout his reign, King Mohammed VI has emphasized social development, infrastructure modernization, and youth empowerment. His initiatives have ranged from large-scale projects like Tanger Med Port, renewable energy investments in Ouarzazate, and the High-Speed Rail (Al Boraq), to social programs aimed at reducing poverty, improving healthcare, and expanding access to education.

In his 2024 Throne Day address, the King underscored the importance of regional equity, stating:

“Our ambition is not only growth, but fairness. No Moroccan should feel left behind—whether in the heart of Casablanca or the mountains of the Rif.”


Youth, Unity, and Social Reforms

Under the King’s leadership, Morocco has also invested heavily in youth engagement, civil society, and digital transformation. The National Initiative for Human Development (INDH), launched in 2005, has supported thousands of grassroots projects in rural and underserved areas.

“Before the INDH, our village had no library, no clean water,” said Hassan Naimi, a schoolteacher from rural Midelt. “Now our children read, our women work, and our voice matters.”

While challenges remain—particularly in unemployment and regional disparities—many view the King’s reformist tone as central to Morocco’s relative cohesion in a region often marked by turmoil.


Global Diplomacy and Sovereignty

Internationally, King Mohammed VI has positioned Morocco as a bridge between Africa, Europe, and the Arab world. His “South-South cooperation” doctrine has deepened ties with sub-Saharan African nations, while diplomatic relations with the U.S., Gulf States, and even Israel have broadened the Kingdom’s geopolitical reach.

The King’s firm stance on territorial integrity, especially regarding the Western Sahara, has drawn strong international backing—including from the U.S. and multiple African states. Analysts note that Throne Day also provides an opportunity to assert Morocco’s vision of sovereignty and stability.

“King Mohammed VI has blended pragmatism with principle,” said Karim El Idrissi, a Rabat-based political analyst. “He navigates tradition and modernity with diplomatic finesse.”


Cultural Expression and National Identity

Throne Day is also a moment of cultural pride. Across the Kingdom, parades, concerts, military ceremonies, and civic awards reflect Morocco’s rich heritage and aspirations. The King typically delivers a televised speech reviewing national progress and laying out future priorities.

In schools, public squares, and homes, flags are raised and stories are shared—about resilience, about hope, and about the shared journey of a diverse nation under a unifying crown.


As Morocco enters the second half of 2025, facing both global uncertainty and domestic ambition, Throne Day serves as a national mirror—honoring the past, assessing the present, and envisioning the future.

Whether through bold infrastructure, quiet community change, or global diplomacy, King Mohammed VI’s legacy continues to evolve—rooted in vision, bound by duty, and shaped by the people he serves.

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How Morocco Is Leading Africa’s Future with 5G, Green Energy, and Global Diplomacy

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How Morocco Is Leading Africa’s Future with 5G, Green Energy, and Global Diplomacy

RABAT – July 12, 2025 — Morocco is navigating a pivotal period of transformation marked by groundbreaking technological advancements, bold environmental strategies, and accelerating diplomatic momentum. From pioneering its 5G rollout to hosting the prestigious Women’s African Cup of Nations (WAFCON), the Kingdom is demonstrating a forward-looking vision rooted in unity, sustainability, and global engagement.


5G Rollout: Catalyzing Morocco’s Digital Economy

In a landmark move to modernize its telecommunications landscape, Morocco’s National Telecommunications Regulatory Agency (ANRT) has initiated the bidding process for 5G network licenses. The initiative is expected to usher in a new era of digital connectivity, supporting smart city development, economic modernization, and technological inclusion.

“5G is more than technology—it’s a gateway to innovation and opportunity for all Moroccans,” affirmed ANRT Director General Fatima Zahra El Amrani.


Oulad Youssef Tragedy: Rebuilding Community Confidence

In Beni Mellal, authorities are addressing public concerns following the death of a 45-year-old man in Oulad Youssef. The incident prompted an immediate response, with local officials pledging transparency and engagement to restore public trust.

“This incident reminds us of our duty to protect and unite our communities,” said Beni Mellal Governor Hassan Idrissi.


WAFCON 2024: A Showcase of Unity and Sporting Excellence

As host of the 2024 Women’s African Cup of Nations, Morocco is capturing continental attention. The national team currently leads Group A with four points, while tensions flared after CAF launched an investigation into Algeria’s team over allegations of obscuring Morocco’s name from tournament insignia.

“Hosting WAFCON showcases Morocco’s unity and strength on the continental stage,” stated Sports Minister Rachid Talbi Alami.


Climate Resilience: Innovation Amid Crisis

With 2024 marking the hottest year on record and the seventh consecutive year of drought, Morocco is scaling its investment in desalination infrastructure. New facilities, such as those in Chtouka, aim to secure water for agricultural and urban needs. At the Local Climate Finance Forum in Chefchaouen, the government emphasized people-centered climate solutions.

“We’re building a future where water security and sustainability go hand in hand,” declared Environment Minister Leila Benali.


Energy Transformation: A $700M Strategic Investment

A new liquefied natural gas (LNG) terminal and pipeline network in Nador City represents a $700 million investment in energy security. The infrastructure will bolster Morocco’s industrial capacity and energy ties with Europe, enhancing its geopolitical influence.

“This investment is a cornerstone of our energy independence,” noted Energy Minister Aziz Rabbah.


Western Sahara Diplomacy: Global Endorsements Grow

Morocco’s autonomy initiative for Western Sahara is gaining international traction. Reports suggest that China and Russia are moving toward formal recognition, following endorsements from the United Kingdom. Diplomatic efforts are also ongoing with Syria and other strategic partners.

“Global backing reflects the credibility of our vision for peace and stability,” emphasized Foreign Minister Nasser Bourita.


Judicial Cooperation: Extradition Accord with Saudi Arabia

Furthering bilateral ties, Morocco has ratified a judicial cooperation agreement with Saudi Arabia, reinforcing legal collaboration across borders.

“This agreement is a testament to our shared commitment to justice,” said Justice Minister Abdellatif Ouahbi.


Regional Perceptions: Dialogue Over Division

A recent Spanish poll showed that 55% of respondents perceive Morocco as a threat—an image Moroccan officials attribute to misinformation and envy of the Kingdom’s economic achievements, such as the rise of Tangier Med Port. The government is calling for renewed regional dialogue to reshape these perceptions.

“We seek partnership, not rivalry, with our neighbors,” said Communications Minister Mohammed Ghazali.


A National Vision Rooted in Unity

Morocco’s multifaceted progress—across digital transformation, climate resilience, regional diplomacy, and social cohesion—reflects a coordinated national strategy driven by leadership and collective effort.

“This is Morocco’s moment to lead with purpose and unity,” concluded Prime Minister Aziz Akhannouch.

For further information, contact the Moroccan Ministry of Communications or visit www.maroc.ma.

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How 46,650 Moroccan Families Rebuilt Their Lives After the Devastating Earthquake

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How 46,650 Moroccan Families Rebuilt Their Lives After the Devastating Earthquake

RABAT, Morocco — In the nearly two years since the devastating 2023 earthquake, Morocco has made significant strides in post-disaster recovery and reconstruction, with over 46,650 families successfully completing the rebuilding or renovation of their homes. The effort marks a major milestone in the country’s long-term recovery plan and highlights the resilience of affected communities and the coordination of national reconstruction programs.

The earthquake, which struck several provinces across the High Atlas region, left thousands of families displaced and critical infrastructure severely damaged. In response, the Moroccan government launched a comprehensive Post-Earthquake Reconstruction Program, prioritizing both residential and public service infrastructure—particularly in remote and rural areas.


Housing Reconstruction: 46,650 Families Rehomed

According to data released by the Ministry of Interior, 46,650 families have now completed either full reconstruction or structural renovations of their homes. This figure represents a significant portion of the total number of households affected during the 2023 quake.

“The progress is not just about numbers—it’s about restoring dignity, safety, and stability to Moroccan families,” said Wali Ahmed Benkiran, regional governor of the Souss-Massa area.

Many of the homes were rebuilt using earthquake-resistant techniques and locally sourced materials, preserving traditional architectural styles while improving long-term safety and energy efficiency.


Healthcare Infrastructure: 70 Centers Renovated, More on the Way

In parallel with residential reconstruction, the government has prioritized health infrastructure restoration to ensure continuity of essential services. So far, 70 health centers have been fully renovated, with more currently under construction or in final planning stages.

The Ministry of Health and Social Protection confirmed that the next phase of renovations will be completed by October 2025, bringing the total number of improved facilities closer to 100. These facilities are being equipped with upgraded medical equipment, expanded maternity and pediatric units, and solar-powered energy systems.


A Collaborative Recovery Model

The reconstruction efforts have involved coordination between local authorities, civil society organizations, international donors, and government agencies. Financial assistance programs were rolled out to ensure direct support for families rebuilding their homes, and regional health agencies received earmarked funding for infrastructure upgrades.

“This is a model of integrated recovery—one that combines resilience, equity, and forward-looking sustainability,” noted Dr. Laila El Khatib, a senior advisor at the Ministry of Solidarity.


Looking Ahead

With the next phase of health facility upgrades scheduled for completion by late 2025, Morocco’s post-earthquake reconstruction strategy remains focused on building back better—a concept that emphasizes safer structures, stronger communities, and equitable access to essential services.

As the country transitions from emergency response to long-term development, the recovery process stands as a testament to the determination of Morocco’s people and the strategic coordination of national and regional institutions.

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